AUTOMATE YOUR WAY TO PROFIT/ USE AUTOMATION FOR EFFECTIVE GROWTH/ HOW AUTOMATION CAN HELP YOU DO MORE AND EARN MORE/ WHY AUTOMATION IS A NECESSARY TOOL

AUTOMATE YOUR WAY TO PROFIT/ USE AUTOMATION FOR EFFECTIVE GROWTH/ HOW AUTOMATION CAN HELP YOU DO MORE AND EARN MORE/ WHY AUTOMATION IS A NECESSARY TOOL

Small business owners need to have a hands-on kind of attitude, out of necessity if nothing else. But you don’t have to individually take care of every chore. Automation is a good way to increase competence and free you up for making profits.

Obviously, the main part of any business is profit. But for most small business owners, time, efficiency and output is also as important. This is because these three qualities are as difficult to come by as profit! So do you make more time to be efficient in order to produce more profit and grow your company?

Each business requires important but time consuming tasks that need to be done, but they are not essentially profit producing actions. By automating these tasks, you can free yourself up and make more time to focus on activities that do produce income.

HOW TO NAME THE LANDING PAGE URL/ 3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

HOW TO NAME THE LANDING PAGE URL/ 3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

The URL of our landing page is important in relation to on-page SEO element. It helps in communicating information to search engines regarding the text and content on that page. URLs also convey the site structure and how the page fits with the other content on that website.

In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

MAKING THE SHIFT TO PERSONALIZED COMMUNICATION

With the immense popularity of social media websites like Facebook, Twitter and LinkedIn in the last few years, it is a clear indication that the new way to get n touch with your customers is by ‘dialogue’ and not ‘monologue’.

Companies have now realizing that there is no value of their marketing campaigns being simplistic and targeted one-way. They will soon have to advance their technology and participate in this era of interactive digital content, if they want to do well.

Because of this fundamental shift in people’s behavior, the need of the hour is the customization of traditional marketing communications. Smart integration of personal interactions mixed with effective content and technology will be a powerful combination to communicate with your consumers.

It is a known fact that the conversations have to be customer-centric but that is where the dilemma lies. As much as marketers would like to communicate one on one with their customers, it is just not logically possible. This is where technology can be of big help. The idea of reaching out to customers one to one is actually based on one to many, but each customer thinks that they are the only ones that particular conversation is made for!

HOW WILL THE SOCIAL MEDIA MONETIZE TEXT BASED ADVERTISEMENTS?

Remember the childhood school activity of show and tell?

It appears that Facebook will now change to a more show than tell design, based on its mobile-friendly News Feed redesign. In fact, it will now bury the tell in loads of pictures. This shift will give the interface a personal newspaper-style format that has larger picture displays. This change to a photo-driven behavior is a response to the study that has shown that 50% of all posts are now pictures and that is why Facebook CEO Mark Zuckerberg has decided to rapidly change the social media’s landscape.

It’s a change that makes sense bearing in mind that our brains are wired to like pictures better than words. A recent survey of 1,500 B2B and B2C companies Facebook Pages has shown that photo posts generate 53% more Likes and 104% more Comments than average posts. Also, photo posts got 84% more link clicks than text status updates or links with thumbnail pictures.

So what will happen if Facebook just becomes a bigger version of Tumblr or Pinterest and text posts become nonexistent?

HOW WILL THE SOCIAL WEB MONETIZE VISUAL CONTENT?

The internet has primarily been monetized by just text based advertisements, so much so that there is an entire industry developed around keyword optimization. Text or content is what drives SEO, Google and Facebook ads. In fact, words drive the economy of the web!

If visual content becomes the new means of marketing software, what will happen to the entire notion of indexing words to search for relevant content and advertisements?

Meet Challenges Head On With Cross Media Marketing

As the competitive market place drives an establishment to devise surefire marketing strategies, organizations leave nothing to chance while building marketing campaigns that can produce fruitful results. But, introducing programs that promise great results remain a brain teaser for organizations that fail to consider features that impact the program.

Cross media marketing campaign is an effective weapon in the arsenal of a company that is keen to engage customers' attention. With this campaign, establishments can get closer to the target audience by developing alluring content that attracts attention of customers. For a company that wants to override challenges that come in the way of marketing measures, cross media marketing seems to be the perfect fit to meet and override such challenges.

Inadequate Resources
While the focal attention of a company falls on marketing strategies that promise good results, making diligent use of resources to conduct the campaign is another feature that deserves the organization's attention. With inadequate resources to support the marketing campaign, an establishment is not in the best of positions to gain mileage out of the campaign. Marketing campaigns that make good use of cross media communication are campaigns built to overcome this challenge where inadequate resources can produce a negative impact on the campaign.

Smaller Marketing Budgets
Another feature that can produce a telling effect on the marketing campaigns rolled out by a company is the marketing budget of the company. With smaller marketing budgets, companies are not well placed to create maximum impact amid the target audience, which also doesn't augur well to enhance the brand appeal. This campaign built on cross media communication allows the company to override the challenge that takes the form of smaller marketing budgets.

QR codes have been in use since the mid 90’s but their popularity

QR codes have been in use since the mid 90’s but their popularity and use has increased only recently. This is due to the fact that a large number of people have started using smartphones with high resolution cameras, larger screens, faster Internet connections and lower data rates that allow effective QR code scanning from anywhere. Studies have shown that between July and December 2010 there has been a tremendous increase of 1,200% in the use of QR codes throughout North America. Also, it has been observed that 57% of Facebook and Twitter users have scanned a mobile barcode a minimum of once in a year while around 40% users done so 5 or more times in a year. Seeing how there are more than 900 million users on Facebook there will be a lot more people scanning QR codes, now that they have become mainstream. The idea is to use QR codes effectively by using them in marketing campaigns to increase brand awareness and engage customers.