MAKING THE SHIFT TO PERSONALIZED COMMUNICATION

With the immense popularity of social media websites like Facebook, Twitter and LinkedIn in the last few years, it is a clear indication that the new way to get n touch with your customers is by ‘dialogue’ and not ‘monologue’.

Companies have now realizing that there is no value of their marketing campaigns being simplistic and targeted one-way. They will soon have to advance their technology and participate in this era of interactive digital content, if they want to do well.

Because of this fundamental shift in people’s behavior, the need of the hour is the customization of traditional marketing communications. Smart integration of personal interactions mixed with effective content and technology will be a powerful combination to communicate with your consumers.

It is a known fact that the conversations have to be customer-centric but that is where the dilemma lies. As much as marketers would like to communicate one on one with their customers, it is just not logically possible. This is where technology can be of big help. The idea of reaching out to customers one to one is actually based on one to many, but each customer thinks that they are the only ones that particular conversation is made for!

So the question here is, how can marketers effectively coordinate conversations and interactions, while also handling both time and media? It is definitely not a simple task and most companies are struggling with this “cross media” challenge.

One important hint is that, what is needed is an integrated solution for one-to-one publishing in order to attain a successful cross-media strategy.  The biggest challenge in cross-media marketing publishing is to be able to converse with customers across the range of print and digital media channels using messages that are appropriate for the individual receiver, in terms of content, presentation, time and channel.

For this purpose, only an integrated system would be able to provide the complete tracking, analysis and feedback capabilities needed for an improved interaction with targeted content. That said, no marketer should settle for anything lesser that personalized communication with their customers.

How to Optimize Your Landing Pages for Long-Term Lead Generation

The Page Title

The most important component for any on-page SEO is the title of that page. The page title gives the description of the webpage that you see at the top of the browser or in the tabs.

The correct page title can effective indicate what the content on that given page is about, to search engines. They are also a few key components that you can consider while creating page titles for your landing pages:

·        Keep it short – Search engines mostly only show the first 60 characters in search results and so your page title shouldn’t be the complete title of the content or offer that you are promoting website. Instead, focus on keywords by eliminating any unnecessary words. But be sure that it is still easy to read and is clear in conveying what the content of that page is about.

·        Use high-quality keywords first – Search engines give more importance to keywords that are placed closer to the left of the page title. Because of this, you should begin your page title with the most important keywords first and put the less important ones later.

·        Make use of vertical pipes to divide concepts and phrases – This is a great practice because it will help search engines break apart multi-word phrases and find out which keywords go together. For instance, you'll notice that we make use of a vertical pipe in the page title of this blog ("Internet Marketing Blog | AudienceOne").

·        Don’t put your company’s name in each page title – You should try to optimize your landing pages for search visitors who are just finding information on a topic and don’t necessarily know about your company. So don't worry, even if you don’t mention your company’s name, you will still position well for branded searches because of your root domain name and the rest of the page authority your website has made for itself. There's no need to throw away valuable SEO for things you’ll already rank well on.

AUTOMATE YOUR WAY TO PROFIT/ USE AUTOMATION FOR EFFECTIVE GROWTH/ HOW AUTOMATION CAN HELP YOU DO MORE AND EARN MORE/ WHY AUTOMATION IS A NECESSARY TOOL

AUTOMATE YOUR WAY TO PROFIT/ USE AUTOMATION FOR EFFECTIVE GROWTH/ HOW AUTOMATION CAN HELP YOU DO MORE AND EARN MORE/ WHY AUTOMATION IS A NECESSARY TOOL

Small business owners need to have a hands-on kind of attitude, out of necessity if nothing else. But you don’t have to individually take care of every chore. Automation is a good way to increase competence and free you up for making profits.

Obviously, the main part of any business is profit. But for most small business owners, time, efficiency and output is also as important. This is because these three qualities are as difficult to come by as profit! So do you make more time to be efficient in order to produce more profit and grow your company?

Each business requires important but time consuming tasks that need to be done, but they are not essentially profit producing actions. By automating these tasks, you can free yourself up and make more time to focus on activities that do produce income.

HOW TO NAME THE LANDING PAGE URL/ 3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

HOW TO NAME THE LANDING PAGE URL/ 3 TIPS TO FIND THE PERFECT LANDING PAGE URL/ 3 WAYS TO FIND THE CORRECT URL FOR YOUR LANDING PAGE

The URL of our landing page is important in relation to on-page SEO element. It helps in communicating information to search engines regarding the text and content on that page. URLs also convey the site structure and how the page fits with the other content on that website.

In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

MAKING THE SHIFT TO PERSONALIZED COMMUNICATION

With the immense popularity of social media websites like Facebook, Twitter and LinkedIn in the last few years, it is a clear indication that the new way to get n touch with your customers is by ‘dialogue’ and not ‘monologue’.

Companies have now realizing that there is no value of their marketing campaigns being simplistic and targeted one-way. They will soon have to advance their technology and participate in this era of interactive digital content, if they want to do well.

Because of this fundamental shift in people’s behavior, the need of the hour is the customization of traditional marketing communications. Smart integration of personal interactions mixed with effective content and technology will be a powerful combination to communicate with your consumers.

It is a known fact that the conversations have to be customer-centric but that is where the dilemma lies. As much as marketers would like to communicate one on one with their customers, it is just not logically possible. This is where technology can be of big help. The idea of reaching out to customers one to one is actually based on one to many, but each customer thinks that they are the only ones that particular conversation is made for!