How to Optimize Your Landing Pages for Long-Term Lead Generation

The Page Title

The most important component for any on-page SEO is the title of that page. The page title gives the description of the webpage that you see at the top of the browser or in the tabs.

The correct page title can effective indicate what the content on that given page is about, to search engines. They are also a few key components that you can consider while creating page titles for your landing pages:

·        Keep it short – Search engines mostly only show the first 60 characters in search results and so your page title shouldn’t be the complete title of the content or offer that you are promoting website. Instead, focus on keywords by eliminating any unnecessary words. But be sure that it is still easy to read and is clear in conveying what the content of that page is about.

·        Use high-quality keywords first – Search engines give more importance to keywords that are placed closer to the left of the page title. Because of this, you should begin your page title with the most important keywords first and put the less important ones later.

·        Make use of vertical pipes to divide concepts and phrases – This is a great practice because it will help search engines break apart multi-word phrases and find out which keywords go together. For instance, you'll notice that we make use of a vertical pipe in the page title of this blog ("Internet Marketing Blog | AudienceOne").

·        Don’t put your company’s name in each page title – You should try to optimize your landing pages for search visitors who are just finding information on a topic and don’t necessarily know about your company. So don't worry, even if you don’t mention your company’s name, you will still position well for branded searches because of your root domain name and the rest of the page authority your website has made for itself. There's no need to throw away valuable SEO for things you’ll already rank well on.